I love taking photographs and using them on my posts and website but it isn’t my primary focus so unsplash is a treasure chest for me. There is always a photo to capture the essence of what I would love to share.
If you don’t know who unsplash (obscure name) are you found out here – Unsplash is a community where anyone can share high-resolution photos for anyone to use freely; open source for photographyI have been using this site for over 2 years and unlike most sites I subscribe too I receive very few emails and the ones I do receive are gentle reminders of this cornucopia of creativity that I might like to visit. Crediting isn’t required but is appreciated – and why not.
With a focus on connecting & sharing rather than competition & profit it is impacting the industry, Mikael Cho, founder, writes ‘We didn’t start Unsplash to reinvent an industry. We started Unsplash because we thought it might be useful.’
And it is useful – not just for me who wants to use photographs but also for photographers who want to get their work out there BUT there are cautionary notes. Unsplash has grown rapidly – there are mixed feelings from photographers, despite downloads work is often not credited (it can be easy to forget). Zero financial exchange may feel like a new way of doing business but it brings up mixed feelings on both sides; receiving something for free isn’t always reciprocal receiving. As an occasional user I dont mind being an anonymous ‘client’ receiving occasional email but as a contributor with 50K downloads anonymous or soliciting emails don’t cut the mustard (see online stories from disgruntled photographers).
The razors edge for unsplash has to be the line between the kindness, consideration & reciprocity of community and insatiable growth for growth’s sake which is part of the old paradigm of business. I don’t know how unsplash intends to evolve but evolve it will; the challenge is to direct that evolution always tweaking and adjusting.
I congratulate people & companies that are changing the way WE do business, not by changing the way THEY do business but by choosing to create from the source of a passion or a dream.
I work with entrepreneurs and change-makers to master and direct evolution. Feel free to contact me if you want to have a no obligation conversation about your business and how to stay on track and true to your original intention & vision.
Photo by Ross Findon on Unsplash
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