Tag: Rubén Bagüés


Our Home Is On Fire

‘Markets that deal in human futures are inherently pernicious’ Shoshana Zuboff – very interesting and considered observations on a new type of capitalism emerging as our experience becomes a commodity.

I, for one feel threatened by this scrutiny of my experience but Shoshana’s message is that it isn’t personal and we don’t have to be powerless when we understand that we are in ‘a moment of discontinuity’. Rather than thinking ‘our house is on fire’ understand that the very essence of who we are has now been commoditised and turned into data, data used to predict behaviour and shepherd our experience. We can be afraid because we do not know how to deal with this or be present to the bigger landscape turning our attention to deeper questions of awareness, responsibility and our collective vision for the future.

Let’s not be tinkering with the deck chairs on the Titanic rather consider a new paradigm of the future together.

I was prompted to write this post after listening to Shoshana’s webinar on Surveillance Capitalism as part of the Presencing Institute’s webinar series on Dialogues on Transforming Society & Self, (DoTS). Her book is available on Amazon.

My peer group On A Mission will be hosting a Pura Vida, a Creative Summit in Costa Rica in September 2020 to consider exactly that; new possibilities and paradigms to foster collaborative synergy based on consciousness, evolution & celebration. Watch this space for more information or email anne@crossingfrontiers.co.uk if you want to know more.