100 Days Of Awe: Day Eleven – The Upside Down Tree

Day 11: The Upside Down Tree

IMAG3735The baobab tree is known as the Tree of Life of the ‘Upside Down Tree’ and is an icon of the African Savannah where it survives by storing water soaked up from the rainy season to ensure fruit production later in the year. The trees can live up to 5,000 years – some of the oldest living things in the world.  The fruit too is extraordinary, it drys on the branch and is being hailed as the new superfood with one of the highest antioxidant capacities of any fruit in the world; with a richer concentration of Vitamin C, Vitamin B6, Thiamin and Potassium than chia, acai or goji berries . There is no such thing is a baobab plantation, all the trees are community owned and wild harvested.

Aduna is a social business with a mission to make baobab famous, to bring the vibrancy of Africa into homes all around the world and to positively impact the rural communities where the fruit grows and is harvested.  I met Andrew Hunt, the Managing Director of Aduna at the Be:Fit Show in London at the weekend and it was the  brightness and fun of the stylised baobab fruit at the heart of Aduna’s branding on Andrew’s business card and the brochure on my desk that caught my eye and added the colour of awe to my day.  I will be writing more about this feel good fruit on SoToFeast my food blog in the days to come.

100 Days of Awe is a playful project I set up to bring my attention to awe in my daily life. I see awe as wonder, a mixture of amazement and respect.  I expect the experience of awe to be about perception shifting awareness and that demands a reframing of some sort.  I am excited to see what will awe me on this journey.

Anne K. Scott is an imagination technologist, her work to teach, facilitate and deliver innovation for individuals and business.  She is the creator of FindYourMojo a FREE iPHone productivity app. If you are interested in what intuitive coaching can do for you please do contact me.  I support clients all over the world.

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